Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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Methods

• Getting indexed

• Preventing crawling

• Increasing prominence

• Search Engine Algorithms

• Search Engine Marketing Overview

White hat versus black hat techniques

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing

Why SEO from us ?

We offer advance Training on SEO. Get yourself the best SEO training with Top IT Experts with hands on practical training on live projects from the industry and improve the visibility of Website.

We have renowned , experienced and certified trainers/programmers on SEO having experience more than 5 years. We have developed many client applications. we have many tie-up with the MNC companies. We provide the best SEO Training and here you learn to develop a best Web application development and make it more visible by doing the SEO of that website. We provide the best training and assignments as per industry standards .

Experience on more then 5000 students all over the India. We have already conducted more than 100 workshops on SEO. We have the tie-ups more than 80 colleges in Kanpur and near U.P areas . Course designed by expert programmers and conducted by experienced Corporate Trainers. We provide the Internship in which students work on Live Projects and get experience under the guidence of best certified Trainer. We provide best and user friendly working Environment.